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Paminga Documentation

website·Indexed 33 days ago

https://www.paminga.com/docs/

Marketing automation tools and documentation, featuring a modern Form Builder with support for multi-page forms, conditional navigation, and various form elements. Paminga provides integrations for Marketo, CRM setups, GoToWebinar, and IFS, alongside security features like SSO with Okta or Google and Personal Access Tokens.

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What's inside Paminga

  1. Overview of Paminga Brand Kits

    Brand Kits allow users to define reusable fonts, color palettes, logos, and other styling elements. These kits ensure visual consistency across various Paminga tools, including the Form Builder, CTA Builder, and Email Builder.

  2. Overview of Paminga Domain Hosting types

    Paminga allows you to host critical infrastructure on your own branded subdomains. This prevents ad blockers from blocking tracking beacons and API calls, as scripts loaded from your own domain are generally trusted. All hosted domains are provisioned via AWS CloudFront with auto-issued SSL certificates.

  3. Overview of Paminga Salesforce Integration

    Paminga provides a native, bi-directional integration with Salesforce that allows for the automatic synchronization of Accounts, Contacts, Leads, and Opportunities. Key capabilities include:

    • Field Control: Users can select which fields to sync via checkboxes without requiring a Salesforce Admin.
    • Sync Frequency: Data from Salesforce can sync as often as every 5 minutes.
    • Marketing Data: Optional synchronization of marketing events (email opens, clicks, etc.) and Salesforce Campaign creation/member sync.
    • Conditional Actions: Ability to create Salesforce records conditionally and trigger unique 'Sync Actions' on Leads and Contacts as they sync to Paminga.
    • Throughput:
      • Salesforce to Paminga: ~250,000 records per hour.
      • Paminga to Salesforce: ~150,000 records per hour.

  4. Overview of Paminga Marketing Campaigns

    Marketing Campaigns in Paminga serve as a bridge between marketing assets and CRM reporting, specifically mirroring Salesforce Campaigns. A Marketing Campaign consists of members (Contacts) with associated statuses, unlimited custom fields at the member level, and an optional dedicated Marketing Campaign Folder in the Finder to store all related assets (emails, landing pages, forms, CTAs). Folders support inherited tokens for scalable personalization and can be cloned for future iterations.

  5. Overview of Paminga's Unified Asset Builder

    Paminga uses a single, consistent drag-and-drop builder experience across all marketing asset types, including emails, forms, landing pages, CTAs, and web personalizations. This unified approach ensures that styling, layout, and logic learned in one asset type are applicable to all others.

  6. Overview of Paminga Custom Events

    Custom Events allow you to track specific user actions on your website or within your product and respond with immediate automation. Unlike batch or scheduled processes, Custom Events trigger actions the moment they occur. These events can be used to adjust lead scores, trigger workflows, update CRM records, alert sales teams, and set field values. Events can also be marked as conversions for attribution purposes.

  7. Overview of Paminga Landing Page Builder

    Paminga's Landing Page Builder allows users to create responsive pages for desktop, tablet, and phone. It shares the same foundation as the Form Builder, CTA Builder, and Email Builder. Landing pages are hosted on configured subdomains, and the Paminga tracking beacon is automatically applied to every published page.

  8. Overview of Paminga Workflow Builder

    Paminga's Workflow Builder is a visual automation engine designed for marketing operations (MOps). It allows users to design, build, and manage complex marketing automation workflows on a single visual canvas. Key features include:

    • Full Visibility: Every branch, condition, and action is visible on one canvas, eliminating hidden logic or nested menus.
    • Live Editing: Workflows can be updated in production without taking them offline or disrupting contacts already in motion.
    • Sequential Execution: Every action must complete before a contact moves to the next node, preventing race conditions.
    • CRM Integration: Direct connection and real-time sync with Salesforce, Dynamics 365, and IFS.

  9. Overview of Paminga Marketing Campaigns

    Marketing Campaigns in Paminga mirror campaigns from a connected CRM (currently supporting Salesforce bi-directionally). They include members with statuses and support an unlimited number of custom fields. Campaigns can be associated with a folder in the Finder to organize assets, which supports inherited tokens and cloning.

  10. Overview of Paminga Marketing Center capabilities

    The Paminga Marketing Center is the primary workspace for digital marketers to build assets and manage campaigns. Key capabilities available within the center include:

    • Content Creation: Drag-and-drop builders for Emails, Forms, and Landing Pages.
    • Automation & Testing: Drip Series, Workflows, and A/B Email Testing.
    • Brand Management: Brand Kits for managing reusable fonts, color palettes, and logos.
    • Audience Management: Marketing Lists, Global Segments (reusable across the platform), and Lead Scoring.
    • Planning & Distribution: A Marketing Calendar for campaign launches and social media posts, Social Post Scheduling, and a URL/UTM Builder & Shortener.

  11. Overview of Paminga Form Builder elements

    The Paminga Form Builder provides a variety of elements that can be added to forms. These elements are shared across multiple Paminga Asset Builders, including CTAs, Forms, Landing Pages, and Emails. Available elements include:

    • Form Fields: Specialized input fields such as Contact fields (First Name, Last Name, Company Name, Email Address) and Date/DateTime fields.
    • Common Elements: General content blocks such as Images, Headings, Paragraphs, and Social Sharing icons.
    • Compositions: Complex layout elements such as Event Listings, Featured Products, and Article Grids/Listings.

  12. Overview of Paminga Workflow Builder

    Paminga's Workflow Builder is a visual automation engine designed for MOps professionals to build and manage complex marketing automation workflows on a single canvas. Key capabilities include:

    • Visual Transparency: All branches, conditions, and actions are visible on one canvas, eliminating hidden logic or nested menus.
    • Live Editing: Workflows can be updated in production without taking them offline or disrupting contacts already moving through the workflow.
    • Sequential Execution: Every action in a node must complete before a contact advances to the next node, preventing race conditions.
    • CRM Integration: Direct connectivity and real-time sync with Salesforce, Dynamics 365, and IFS.