Karam Help Center

Karam (كرم) is an AI-powered customer service and WhatsApp marketing platform specifically designed for e-commerce merchants operating on Salla and Zid. The platform provides tools for AI assistant customization, shared inboxes for team collaboration, automated WhatsApp marketing journeys, and multi-channel integration (WhatsApp Business API, Instagram DMs, and site chat widgets).

Karam supports integration with multiple channels to centralize customer communication. Supported connections include the WhatsApp Business API, Instagram DMs, a website chat widget, and synchronization with Salla and Zid stores.

The AI Assistant settings allow merchants to customize the bot's behavior, including managing the knowledge base (snippets, suggestions, and identifying gaps), defining the bot's tone, providing custom instructions, and configuring human-handoff settings to transition conversations to a live agent.

The Shared Inbox allows teams to manage customer conversations using a closing model. It includes a CRM view for customer data, CSAT (Customer Satisfaction) tracking, chat topic categorization, and access via a mobile app.

Karam enables automated marketing journeys and broadcasts. Key capabilities include managing WhatsApp templates, creating audience lists and segments, and tracking campaign results and ROI.

The troubleshooting documentation provides symptom-based solutions for common problems, such as: the chat widget not appearing, the AI bot not replying, messages failing to arrive, channel connection failures, and login or mobile app issues.

To manage your Karam account and configurations, use the product dashboard. For direct support, you can contact the team via WhatsApp or email.