Understand how AMP and Ampify improve site performance
Accelerated Mobile Pages (AMP) is a web standard designed to make pages load near-instantly on mobile devices by pre-loading content. Using AMP typically results in higher Core Web Vitals scores, an average of 30% more search traffic due to improved SEO, and a significant reduction in bounce rates (up to 70% less loss compared to standard HTML pages). Ampify automates the creation and deployment of these AMP versions for sites that may not have the resources to build them manually.