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Nemu Documentation

website·Indexed 34 days ago

https://docs.nemu.com.br

A data platform for marketing professionals, traffic managers, and agencies providing real-time attribution to track sales and campaign performance. The documentation covers onboarding, dashboard creation, pixel configuration, and UTM setup for platforms like Google Ads, Meta, TikTok, and Pinterest, as well as integrations with various payment and sales platforms including Appmax, Braip, Cartpanda, and Eduzz.

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What's inside Nemu

  1. Overview of Nemu Ads Manager

    The Nemu Ads Manager provides a detailed view of ad performance across platforms like Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads. It consolidates data from the ad platforms themselves, GA4, and Nemu's internal calculations to allow for precise analysis by crossing real sales data with reported ad manager data.

  2. Overview of Nemu Web Analytics

    Nemu Web Analytics provides a unified view of user behavior by integrating session and navigation data, funnel and conversion metrics, campaign investment, and proprietary attribution models. This allows users to analyze not just what happened on a site, but why it happened and which channels contributed to the result.

  3. Overview of Nemu Experiments for A/B Testing

    Nemu Experiments allow developers to create custom events that are captured by the Nemu pixel to measure the performance of A/B tests and experience variations. By pushing specific scripts to the dataLayer, Nemu connects test variations directly to conversion funnels, revenue, and attribution models, preventing data fragmentation between A/B testing tools and analytics.

  4. Overview of Customer Analysis in Nemu

    The Customer Analysis feature tracks and distinguishes between New Customers (first-time buyers) and Returning Customers (those who have purchased at least once before). It integrates campaign tracking with customer behavior to provide insights into Ticket Average, CAC, Repurchase Base, Average Time Between Purchases, Purchase Frequency, and Repurchase Rate.

  5. Overview of Nemu Data Export

    Nemu allows users to automatically send campaign and order data to Google Sheets or a SQL Server database. This feature eliminates manual spreadsheet uploads and is used for creating custom reports, crossing data with other tools, or maintaining external historical records. Currently, the system supports exporting 'Campanhas' (Campaigns) data, which includes performance metrics from Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads (e.g., investment, clicks, impressions, revenue, ROAS, and ROI).

  6. Overview of Daily Metrics analysis

    The Daily Metrics (Métricas Diárias) feature allows users to analyze the daily evolution of marketing and sales data. It combines graphical visualization and tabular analysis to track metric evolution, compare channel performance over specific periods, and evaluate how different attribution models impact key KPIs such as Sales, CPA, ROAS, ROI, and Profit.

  7. Overview of Nemu Influencer Analysis

    The Influencers feature provides a dedicated analysis of the influencer marketing channel by combining Nemu's proprietary attribution (First Click, Last Click, and Assisted Conversions) with revenue generated via discount coupons. This allows users to evaluate individual influencer performance, partnership ROI, and the difference between link-driven and coupon-driven impact.

  8. Overview of Nemu's new design changes

    The new Nemu design introduces a lighter, more modern, and intuitive interface focused on usability and scalability. Key changes include:

    • Redesigned visual structure with a reorganized side menu for faster access to products, orders, settings, and personalized dashboards.
    • Introduction of Light and Dark theme options.
    • Preservation of all existing data, integrations, and core functionalities.

  9. Overview of Nemu data platform

    Nemu is a data platform designed for marketers, traffic managers, and agencies to analyze digital marketing performance with precision and transparency. Unlike platform-specific tools (like Google Ads or Meta Ads Manager), Nemu acts as an independent and impartial layer to attribute results to customer touchpoints without using statistical modeling or estimated data.

  10. Overview of Nemu Real-Time Attribution

    Nemu provides a real-time attribution platform that allows teams to visualize the origin of sales and identify effective marketing campaigns. The platform focuses on providing reliable data without dependency on cookies by utilizing First Party Data, ensuring that information is real and auditable.

  11. Import Sales Data from E-commerce Platforms

    Nemu supports automatic import of orders and conversion information from sales platforms such as Shopify and Nuvemshop to ensure sales data consistency.