Ecomdy Platform Documentation

TikTok Business Center is a centralized hub for organizations to manage marketing activities and collaboratively reach audiences. It is used to centralize assets and teams, allocate permissions, and safely manage asset usage. It is specifically recommended for users who need to:

• Allow multiple people to manage and access TikTok ad accounts.
• Manage and share assets across multiple ad accounts.
• Request access to external ad accounts.
• Bulk share multiple ad accounts with another organization.

Ecomdy is a TikTok agency that helps businesses (ranging from small startups to large corporations, with a focus on e-commerce) grow their online presence using TikTok Ads. Their core service offerings include:

• Providing and managing TikTok Ads accounts
• Ad optimization
• Video creative production
• Media planning
• Social media management
• Search engine optimization (SEO)
• Content creation and website optimization

Spark Ads are a native TikTok ad format that allows advertisers to use organic TikTok posts as the creative for their advertising campaigns. Unlike Non-Spark Ads (standard ads), Spark Ads can be published using:

1. Posts from the advertiser's own TikTok account.
2. Organic posts created by other users/creators, provided the advertiser has received the necessary authorization from that creator.

Once onboarded, users can manage their balances and accounts directly within the Ecomdy App interface:

• Adding Funds: On the 'Overview' page, click the '+' button and select a payment method to increase your Ecomdy balance.
• Allocating Funds: On the 'My Ad Account' page, use 'Add Fund' to transfer money from the Ecomdy balance to a specific ad account, or 'Withdraw' to move money back to the Ecomdy balance.
• Creating Ad Accounts: You can create a new account via the 'New Account' button on the Overview page or the 'Create New' button on the 'My Ad Account' page. You must specify the Business Center Name, Account Name, Currency, and Time Zone.

The TikTok Business Help Center is the primary resource for advertisers to find beginner's guides, advertising policies, and tutorials. It is organized into several key functional areas:

• Basics: Beginner's guides and advertising policies.
• Ads: Step-by-step instructions for creating and optimizing TikTok ads.
• Management: Guidance on managing ad accounts, specific ads, and user roles.
• Measurement: Tools and methodologies for tracking performance and analytics.
• Billing: Information regarding payment methods, invoices, and resolving billing issues.
• Resources: FAQs, event handbooks for different regions, and specialized topics such as lead generation and event APIs.

Ecomdy Media provides the following support and management services for advertising accounts:

• Account Management: Top-ups within 6 working hours, balance transfers between accounts (per TikTok policy), and consultation for setting up TikTok and advertising accounts.
• Optimization: Updating trending songs in the market and activating beta functions.
• Campaign Support: Reviewing campaigns and appealing them if they meet appeal requirements.
• Security: Maintaining confidential information in accordance with TikTok policies and applicable laws.

The Learning Phase is the initial stage of ad delivery where the system explores new users to identify the most relevant target audience.

Key characteristics include:

• Completion Criteria: The phase is not defined by a number of days, but by achieving approximately 50 conversions.
• Delivery Behavior: During this phase, ad delivery may be slow or non-existent, and the Cost Per Acquisition (CPA) will fluctuate daily as the system optimizes for marketplace conditions.
• Scaling Impact: Ad groups that fail to pass the learning phase are unlikely to scale up effectively.
• Stability: For oCPM ad groups, CPA typically stabilizes after the 50-conversion threshold is met.