Overview of AWS Co-Sell Leads in Suger Salesforce App
AWS Co-Sell leads are early-stage prospects sourced by AWS or created via account enrichment. They are managed live via Suger (rather than backfilled Salesforce records) to ensure real-time synchronization with the Suger Console and AWS. Leads are categorized by direction:
- Inbound: AWS invites the partner to a lead it sourced.
- Outbound: The partner sends a Salesforce Account to AWS for lead enrichment, and Suger creates a lead based on the response.