Overview of Core Web Vitals and their impact
Core Web Vitals are a subset of Web Vitals created by Google to measure the user experience of a page based on loading, interactivity, and visual stability. These metrics are used as ranking factors in Google's search algorithm, meaning poor scores can negatively impact search engine visibility and business traffic. Performance improvements are linked to higher retention and conversion rates (e.g., Pinterest saw a 15% increase in search traffic and sign-ups after reducing perceived latency by 40%).
The three primary metrics are:
- LCP (Largest Contentful Paint): Measures loading performance.
- FID (First Input Delay): Measures interactivity/responsiveness.
- CLS (Cumulative Layout Shift): Measures visual stability.