Understand Fathom data tracking and privacy
masterFathom is designed to track no personally identifiable information (PII).
Tracking Logic:
- Unique Visitors: Visitors are assigned a random string to identify unique pageviews.
- Session Processing: If a visitor moves to another page, the previous pageview is processed and deleted within 1 minute. If the visitor leaves the site, the pageview is processed and deleted when the session ends (after 30 minutes).
- Do Not Track (DNT): Fathom respects the
navigator.doNotTracksetting in user browsers. If DNT is enabled, Fathom will not track that visitor.