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prebid.js Documentation

repository·master·Indexed 23 days ago

https://github.com/prebid/prebid.js

A Header Bidding Management Library and ORTB conversion library used in programmatic advertising. It provides tools for implementing custom creative renderers, customizing build options via Webpack, Rollup, Vite, or Rolldown, and utilizing the ortbConverter for converting between Prebid.js bid objects and OpenRTB requests/responses.

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What's inside prebid.js

  1. Overview of Neuwo Rtd Provider

    master

    The Neuwo RTD provider is a Real-Time Data (RTD) module that fetches real-time contextual data from the Neuwo API. It retrieves IAB content and audience categories relevant to the current page's content and injects them into the OpenRTB bid request.

    Key functionalities include:

    • Populating ortb2.site.content.data with IAB Content Taxonomy.
    • Populating ortb2.user.data with IAB Audience Taxonomy.
    • (Optional) Populating OpenRTB 2.5 category fields (ortb2.site.cat, ortb2.site.sectioncat, ortb2.site.pagecat, and ortb2.site.content.cat) with IAB Content Taxonomy 1.0 segments.

  2. Overview of the Dynamic Ad Boost module

    master

    The Dynamic Ad Boost module is a Real-Time Data (RTD) provider maintained by LuponMedia. It tracks ad unit viewability to provide publishers with insights for revenue optimization.

    Note: To use this module, you must collaborate with LuponMedia to create an account and obtain specific site configuration guidelines. Contact info@luponmedia.com for integration details.

  3. Use the Panxo RTD Provider module

    master

    The Panxo RTD Provider is an RTD (Real-Time Data) module that enriches OpenRTB bid requests with AI traffic classification signals. It identifies visits from AI assistants and attaches contextual data to the bid request via device.ext.panxo and site.ext.data.panxo. This allows demand partners to apply differentiated bidding for AI-referred inventory.

    To use this module, you must obtain a property identifier by contacting publishers@panxo.ai or signing up at app.panxo.com.

  7. PGAM Direct Bid Adapter Overview

    master

    The PGAM Direct Bid Adapter is a server-to-server OpenRTB 2.6 adapter provided by PGAM Media. It uses the bidder code pgamdirect and connects to the multi-region endpoint at https://rtb.pgammedia.com/rtb/v1/auction.

    Key Details:

    • Bidder Code: pgamdirect
    • GVL Vendor ID: 1353 (PGAM Media LLC)
    • Companion Modules: pgamdirectAnalyticsAdapter (for analytics events). Cookie sync is handled via getUserSyncs within this adapter.