PostHog Website Documentation

repository·master·Indexed 22 days ago

https://github.com/posthog/posthog.com

Repository for the official PostHog website, built with Gatsby. It contains written content, documentation, blog, and the company handbook. The site manages features such as job listings, API documentation, and a merch store. Includes HogFM, a Python-based audio generation toolkit for converting handbook MDX/JSX files into speech using the ElevenLabs API.

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What's inside posthog.com

  1. Overview of SigNoz observability platform

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    SigNoz is an open-source observability platform built on OpenTelemetry (OTEL) designed to replace proprietary APM tools like Datadog or New Relic. It is self-hostable and focuses on collecting metrics, traces, and errors in a single platform.

    Key Capabilities

    • Application Performance Monitoring (APM): Distributed tracing to track requests across services and identify bottlenecks.
    • Log Management: Ingestion and analysis of logs with context from traces and metrics.
    • Infrastructure Monitoring: Visibility into host and Kubernetes performance.
    • OTEL-native: Supports all OpenTelemetry SDKs and data formats.

    Comparison with Datadog

    • Licensing: SigNoz is open source (Apache 2.0); Datadog is closed source.
    • Data Standards: SigNoz is built around OpenTelemetry; Datadog supports OTEL but emphasizes proprietary formats.
    • Pricing: SigNoz charges for logs, traces, and metrics without a free tier. Datadog has a broader product range with various pricing models and some free tiers.
    • Scope: Datadog includes security, compliance, and governance; SigNoz is primarily an observability platform.
  2. Overview of Braintrust for AI evaluation and observability

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    Braintrust is an AI evaluation and observability platform designed for AI and ML engineers to measure, test, and improve LLM applications. It focuses on an evaluation-driven development workflow, allowing teams to treat evaluations as CI/CD release gates using a native GitHub Action that blocks merges if quality regresses.

    Key Features:

    • Evaluations: Test prompts, models, and application changes against quality criteria.
    • Datasets: Manage datasets for benchmarking and regression tracking.
    • Tracing: Inspect prompts, model calls, tool usage, and workflows.
    • Experiments: Compare different prompts, models, and configurations.

    Pricing Model:

    • Starter Plan: Includes ~1M spans, 10K scores, and unlimited users.
    • Pro Plan: Flat $249/month.
    • Users: All tiers include unlimited users with no per-seat fees.
    • Self-hosting: Available for Enterprise customers only.
  3. Overview of PostHog Web Analytics capabilities

    master

    PostHog is an all-in-one developer platform that integrates web analytics with product analytics, session replay, feature flags, experiments, error tracking, surveys, and LLM observability.

    Unlike standalone tools, PostHog connects pageviews to specific user journeys, allowing you to tie every pageview to events, users, recordings, flag variants, and errors.

    Key Features:

    • Real-time activity dashboard: Monitor live traffic.
    • Conversion goals: Track specific user actions.
    • Product Analytics compatibility: Query web data using SQL, build funnels, retention charts, and cohorts, or view data as insights.
    • A/B Testing: Run experiments using web vitals as goals.
    • Marketing Analytics: Track ad spend and ROAS.
    • Embedded Analytics: Use API endpoints (in beta) to embed analytics into your own product.

    Pricing:

    • Usage-based pricing with a free tier including 1 million events per month.
    https://posthog.com/docs/web-analytics/start-here
  4. Overview of KoreanHeroCarousel

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    The KoreanHeroCarousel is a specialized, Korean-only fork of the standard src/components/Home/HeroCarousel. It is used to power the /ko homepage.

    This component is intentionally isolated from the English homepage to ensure that localization changes or structural modifications to the Korean site do not inadvertently affect the live English experience. Unlike a simple translation layer, this component duplicates the carousel structure and slide markup directly.

  5. What is PostHog and what does it do?

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    PostHog is a platform for building 'self-driving products' that provides a full suite of developer tools to capture context and automate product improvements.

    Core capabilities include:

    • Event Capture: Anonymous and identified event capture with support for autocapture and custom events.
    • Analytics: Product analytics (trends, funnels, retention, SQL), web analytics (web vitals, bounce rates), and heatmaps.
    • User Experience: Session replays (with console/performance capture), surveys, and error tracking (with full stack traces).
    • Control & Experimentation: Feature flags (with local evaluation and targeted rollouts) and multivariate experiments.
    • Data Management: A data warehouse for importing external data, logs ingestion, and batch exports to warehouses.
    • Automation & AI: Workflows to automate actions based on events, AI observability for monitoring AI features, and 'Self-driving mode' which turns product signals into researched reports and pull requests.

    You can interact with PostHog via the web app, PostHog Desktop, the Slack app, or via the Model Context Protocol (MCP) for use in AI agents like Claude Code or Cursor.

  6. Overview of Pendo product analytics

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    Pendo is a product analytics tool that integrates analytics with in-app engagement features like guides, tooltips, walkthroughs, and NPS surveys. It is designed for an "insight-to-action" loop where users can identify friction points and immediately deploy in-app guides to address them.

    Key Features

    • In-app guide builder: No-code tool for creating tooltips, walkthroughs, and feature announcements.
    • Analytics: Funnels and paths for analyzing drop-off and user actions.
    • Feedback & Planning: Roadmap and NPS tools for product planning.
    • Pricing Model: MAU-based (Monthly Active Users).

    Limitations

    • Anonymous Users: Pendo excludes anonymous users from retention analysis, which may result in an incomplete picture if you have a large unidentified user base.
    • Feature Gaps: Does not include session replay, feature flags, or error tracking natively.
    • Technical Depth: Less technical than PostHog or Mixpanel; lacks SQL access or deep API integrations.
  7. Overview of Matomo features and capabilities

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    Matomo is a fully-featured, privacy-focused alternative to Google Analytics. It is suitable for marketing and ecommerce teams looking for advanced behavioral analytics.

    Core Features

    • Web Analytics: Comprehensive overview of traffic, popular pages, sources, and referrers.
    • Custom Reports: Detailed reporting on product usage, cohorts, funnels, and conversion goals.
    • Marketing Analysis: Insights into channel attribution, keyword data, and ad performance.
    • Ecommerce Integration: Tracks sales, products, and conversions by integrating with popular ecommerce platforms.
    • Advanced Analytics: Supports session recordings, heatmaps, and A/B testing (often via paid add-ons).
  8. Overview of PostHog Feature Flags

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    PostHog Feature Flags provide a unified system for controlling feature rollouts and managing configuration changes. Unlike standalone flag management tools, PostHog integrates flags directly with its analytics and session replay engines, allowing you to filter all insights and replays by specific flag variants.

    Key Capabilities:

    • Flag Types: Supports boolean flags, multivariate variants, and JSON payloads (for configuration changes without redeploying).
    • Performance: Supports local evaluation with <50ms latency.
    • Integration: Every flag is queryable alongside analytics. PostHog Desktop and the Enricher automatically wire flags into the analytics loop to measure impact.
    • Experimentation: Every PostHog Experiment is built on top of Feature Flags; you can transition a flag into an experiment within the same UI and infrastructure.
  9. What is PostHog and its core features

    master

    PostHog is an all-in-one platform designed for engineers and product teams to combine observability with product growth tools. It serves as an alternative to Datadog (for logs and error tracking) as well as Amplitude (analytics), Sentry (error tracking), and LaunchDarkly (feature flags).

    Core Features:

    • Logs: Filter, aggregate, and explore logs by attributes. Supports OpenTelemetry data.
    • Error Tracking: Capture errors and exceptions with stack traces, correlated with product usage data.
    • Session Replays: View user interactions with event timelines, console logs, network activity, and performance monitoring (90-day retention).
    • Product Analytics: Custom trends, funnels, user paths, retention analysis, and segmenting user cohorts. Includes direct SQL querying for power users.
    • Feature Flags: Safe rollouts with local evaluation, JSON payloads, and instant rollbacks.
    • LLM Observability: Track AI product usage, monitor model performance, analyze token costs, and debug LLM interactions.
  10. Overview of PostHog Observability products

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    PostHog's observability suite provides a connected stack for monitoring technical health and its direct impact on product metrics. Key products include:

    • Error Tracking: The entry point for catching exceptions, getting alerts, and grouping similar errors with stack traces.
    • Session Replay: Provides visual context by allowing you to watch the user's actual experience when an error occurred.
    • Product Analytics: Correlates technical incidents (like errors) with business outcomes (like conversion funnel drop-off or revenue loss).
    • PostHog AI: Enables natural language incident triage (e.g., "What errors spiked in the last hour?").
    • Logs: Centralized log collection and search via OpenTelemetry (OTLP). Includes pattern mining, log alerts, and links from log lines directly to Session Replays.
    • Distributed Tracing (alpha): Follows requests across services using OTLP. Supports trace waterfalls, span search, and latency percentiles.
    • Metrics (alpha): Application and infrastructure metrics (counters, gauges, histograms) via OTLP or the posthog.metrics SDK method.
    • Health Checks (beta): Proactively inspects your PostHog setup for missing SDKs, ingestion warnings, or broken materialized views.
    • Web Vitals: Automatically captures Core Web Vitals (LCP, INP, CLS, FCP) via the JS SDK.
  11. Overview of PostHog AI Observability

    master

    PostHog's AI Observability integrates LLM monitoring with the broader PostHog developer suite, including product analytics, web analytics, session replay, feature flags, experiments, error tracking, and surveys. This allows you to correlate LLM performance with business metrics and user behavior.

    Key capabilities include:

    • Integration: Works with popular LLM providers to capture generations.
    • Metrics: Provides aggregated dashboards for cost, latency, and more.
    • Prompt Management (beta): Create and version prompts in the UI. Prompts are fetched at runtime via the SDK with caching and fallback support, allowing updates without code redeploys.
    • Evaluations (beta): Automatically score LLM outputs or use human review to track quality over time.
    • Correlation: View session replays of AI interactions and perform A/B tests on prompts.