ColdIQ GTM Skills for Claude Code

The cold-email-templates-34 skill provides a library of 34 templates categorized by the stage of the outreach lifecycle:

• First Touch (23 templates): Initial outreach to prospects.
• Follow-Up (4 templates): Subsequent messages after the first touch.
• Re-Engagement (4 templates): Messages to re-activate dormant prospects.

The design-stack skill is used when you need a polished UI component, animation, chart, or design pattern for a web app. Instead of writing components from scratch, use this skill to source real, machine-readable source code from existing design galleries (e.g., shadcn registries, Magic UI, Aceternity).

Triggers include:

• "add an animated X"
• "make this look better"
• "find a component for"
• "design gallery"
• "shadcn registry"
• "install component"
• "AI slop"

The design-director skill is used for designing anything outside the ColdIQ brand, such as client demos, lead magnets, side projects, experiments, or post visuals. It manages visual and UI decisions by routing between two distinct workflows: grabbing existing components or executing a full art-direction workflow.

Triggers for this skill:

• "fais un design hors ColdIQ"
• "nouvelle page/app/dashboard" (without an established look)
• "ajoute un composant/une animation"
• "quel style utiliser"
• "design ce demo"

Common Room aggregates signals from over 50 sources (First-party, Second-party, and Third-party) into unified profiles. It tracks community engagement, social activity, product usage, and external signals like job changes or funding.

Key Features:

• Person 360: Maps signals to 200M+ B2B contacts.
• Auto-enrichment: Automatically adds company, title, email, and social profiles.
• Signal Scoring: Built-in lead scoring.
• Workflows & AI Agents: Automated actions and outreach recommendations.

Integrations include: Salesforce, HubSpot, Slack, GitHub, Discord, LinkedIn, Twitter/X, Reddit, and more.

The design-packages skill provides access to 44 self-contained, local design systems (art directions) such as frosted glass, retro terminal, editorial bento, and dark infrastructure. Use this skill when you need to choose an art direction, visual style, or complete design system for a new page, landing page, or site, or when a user asks to browse, compare, or apply a specific design package.

Note: These are complete design systems (art directions), not individual components. For ColdIQ house rules, use the design-pack skill. For sourcing animated components from external galleries, use the design-stack skill.

When drafting emails, adhere to these five principles to increase engagement and credibility:

1. Write with an eraser: Remove every unnecessary word.
2. Be cheeky: Use personality to make the recipient smile.
3. Be specific: Use precision to build credibility.
4. Avoid generic claims: Instead of saying "we reduce costs", use specific data like "e-commerce companies doing $5k/month overpaying 10-15%".
5. Use loss aversion: Frame the message around what the prospect is losing rather than what they might gain.

A Strong Hook uses a direct quote or specific reference from a prospect's content. Use this for high-value prospects, enterprise accounts, or when you have strong, quotable content.

Pattern: "In your recent [content type] about [topic], you mentioned [direct quote]..."

Examples:

• In your recent post about SDR burnout, you mentioned "the biggest issue is lack of quality leads"...
• In your podcast episode on scaling sales, you said "we struggled with pipeline predictability until..."
• Your article on RevOps made a point about "data silos killing deal velocity"...

Use the following framework to determine whether to target executives (ATL) or end-users (BTL) based on your sales motion and deal characteristics.

Target ATL (Executives) if:

• Deal size is > $50K ACV.
• The purchase is strategic or transformational.
• The sale requires top-down budget approval.
• You can accommodate a long sales cycle.

Target BTL (End-Users) if:

• You are using a Product-Led Growth (PLG) motion.
• User adoption is the primary driver for expansion.
• You are pursuing a bottom-up sale.
• You need to build an internal champion first.

Multi-Thread (Both) if:

• You are in a complex enterprise sale.
• There are multiple stakeholders involved.
• You require both budget holder approval and user buy-in to close.

To scale n8n horizontally, use Queue Mode. This requires a PostgreSQL database and a Redis instance to separate the UI/scheduling from the execution workers.

Architecture: n8n-main (UI + API) $\rightarrow$ Redis (job queue) $\rightarrow$ n8n-worker (multiple instances)

All workers share state via a central PostgreSQL database. You can scale the number of workers based on your execution volume. Each worker handles up to N8N_CONCURRENCY_PRODUCTION_LIMIT concurrent jobs.

To ensure engagement data reveals specific intent when pushed to your CRM (like HubSpot), structure your LinkedIn campaign names using a hierarchical pattern:

Pattern: [Intent/JTBD] > [Intent] - [Ad Type] - [Stage]

Examples:

• Analytics-Competitor-Switch - Image - Awareness (Signals interest in switching from a competitor)
• Onboarding-Automation - Video - Interested (Signals interest in onboarding automation)
• Session-Replay - TLA - Awareness (Signals interest in session replay)

Campaign Group: [Intent/JTBD]
  ├── Campaign: [Intent] - [Ad Type] - [Stage]
  │     e.g., "Analytics-Competitor-Switch - Image - Awareness"
  │     e.g., "Onboarding-Automation - Video - Interested"
  │     e.g., "Session-Replay - TLA - Awareness"